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Home > Brands > Lifesavers
LifesaversNamed for the personal-flotation-device that served as their design model, Lifesavers candies may not have actually saved too many lives, but they have been bringing sweetness to them since 1912.  This American favorite can be found all around and in several pack sizes, right here at Candy.com!  

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The $2,900 Idea

Life SaverClarence Crane just wanted a candy that could be sold in the summertime without having to worry about it melting all over his customers.  To this end, he purchased flavoring and a pill-making machine from a local drugstore and set to creating the forerunner of today's Lifesaver.  As he finished his first batch of mints, in a moment of cosmic inspiration, Clarence punched a hole in one and decided he liked the way it looked.

A year later in 1913, Clarence sold his invention to Edward John Noble for $2,900.  Big bucks for the day to be sure, but one can't help but feel that  Clarence should have attempted to stay afloat on the ragged seas of the confectionery business a little bit longer.

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