HistoryBrach's Confections burst onto the American candy landscape in 1904, when Emil Brach, an indefatigable 45 year old who had just lost his life savings in a disastrous investment in candy manufacturing, decided to give the business a try himself. Setting up both factory and storefront in a tiny, 18' by 65' building, Emil, his wife and two children worked tirelessly producing and selling caramel to laymen and retailers at 20 cents a pound. As Brach's notoriety grew, so did its product line, expanding to chocolate dipped, marshmallow, panned candies and eventually candy bars, such as the trendy "Swing Bar" of the 1940s.
Brach's has always been synonymous with innovation and quality. During WWII, Brachs produced candy for U.S. Army and Navy rations, winning he Army and Navy Production Award. It was the first U.S. candy producer to install a "Laboratory of Control" in its production facility, one of the first to back its candy with a 30 day
money back guarantee, the first to use the now iconic candy barrel display. Brachs has also been effective at capitalizing on its own history and image as an early American candy producer, introducing the retro "Pick-a-Mix" concept in 1958, which allows customers in supermarkets across the country to mix products from various bins and pay by the pound.
